Hey there!
I'm Shana — a US-born illustrator, designer, and Hebrew font designer, based in Israel.
After making Aliyah from the US with my family at age 12, I studied Visual Communications at Bezalel, and ever since, I’ve been exploring the space between Hebrew and English, between Israeli and American culture, and between Jewish tradition and modern design.
I’ve had the privilege to work with clients in Israel and abroad on projects ranging from wedding and bar/bat mitzvah invitations, to book illustrations, branding work, custom font design, and illustrated products. If you’re ever walking down King George Street in Jerusalem, you may spot one of my illustrations inside Maoz Falafel. I also had the incredible opportunity to illustrate a children’s book about the first Israeli spacecraft — which was sent to the moon on board!
In recent years, more and more of my work has grown out of the things I kept dreaming up in the background for years: joyful Judaica, playful Hebrew artwork, kids’ prints, coloring books, patterns, and illustrations that make Jewish life feel bright, personal, and full of personality. I’ve illustrated my own Haggadah, created colorful weatherproof Sukkot banners, designed artwork for nursery walls and classrooms, and even got to illustrate an Israel themed pajama pattern for Layla Tov Sleepwear (which is exactly the kind of wildly specific, delightfully cozy project that makes my heart happy!).
I also run FontSim.com, where I design Hebrew fonts for graphic designers, teachers, and for anyone else who has ever tried to make Hebrew look good and thought, “but why are the English fonts always so much cuter?”
So much of what I create comes from one very strong belief: design should be fun. And Hebrew and Jewish design, celebrating such a vibrant, rich culture, should be even more fun. I love creating artwork and lettering that feel at home in modern Jewish life; kids’ rooms, classrooms, smachot, shops, and everyday creative work — never needing to compromise on aesthetic in favor of meaning.
My mission is making Jewish visual culture feel more joyful, more current, more personal, and a lot more... chai.
